📘 Corporate Style Guide for Offtube 🌐✨
1. Definition of Corporate Colors 🎨
Offtube’s corporate colors are essential for establishing a solid and consistent visual identity. These colors form the foundation of our brand image and will be used across all documents, presentations, logos, websites, advertising materials, and other communication media.
Offtube Corporate Colors:
🔴 Primary Color – Red
Description: Red symbolizes energy, passion, and action. It draws attention and conveys dynamism. At Offtube, red represents our drive for innovation and our commitment to delivering outstanding solutions to our clients.
CMYK Code: C: 0%, M: 100%, Y: 100%, K: 0%
RGB Code: R: 255, G: 0, B: 0
HTML Code: #FF0000
🟡 Secondary Color – Yellow
Description: Yellow represents optimism, creativity, and innovation. It inspires trust and a positive attitude. At Offtube, yellow highlights innovative solutions and our forward-looking vision in the tech industry.
CMYK Code: C: 0%, M: 0%, Y: 100%, K: 0%
RGB Code: R: 255, G: 255, B: 0
HTML Code: #FFFF00
⚙️ Support Color – Grey
Description: Grey is used as a neutral tone to bring a sense of modernity and sophistication. It balances brighter colors and adds an elegant contrast.
CMYK Code: C: 0%, M: 0%, Y: 0%, K: 50%
RGB Code: R: 128, G: 128, B: 128
HTML Code: #808080
⚪ Accent Color – White
Description: White symbolizes purity and clarity. It provides a clean background and enhances readability, helping other colors stand out.
CMYK Code: C: 0%, M: 0%, Y: 0%, K: 0%
RGB Code: R: 255, G: 255, B: 255
HTML Code: #FFFFFF
2. Corporate Typography 🖋️
We use specific typefaces to ensure clear readability and consistency across all communication materials. These fonts are the foundation for all documents, websites, presentations, and other outputs.
Primary Typeface:
Font: Montserrat
Description: Montserrat is a modern, clean, and bold sans-serif typeface. Its rounded structure conveys professionalism and energy, making it ideal for titles, subtitles, and highlights. It’s readable and versatile—perfect for Offtube communications.
Usage: Titles, subtitles, highlighted texts, and corporate documents.
Recommended Weights: Regular, Semi-Bold, Bold
Example:
Title: Offtube – Innovation without connection
Body: Offtube provides innovative solutions for offline content playback.
Secondary Typeface:
Font: Open Sans
Description: Open Sans is a sans-serif font with clean lines and excellent readability—ideal for longer texts. Its compact and modern design complements Montserrat and is suited for secondary texts or informal documents.
Usage: Paragraphs, emails, and informal presentations.
Recommended Weights: Regular, Italic, Bold
Example:
Title: Our Vision
Body: At Offtube, we work to offer innovative solutions that enable content viewing without relying on an internet connection.
3. Corporate Slogan 🎯
Our slogan is a concise way to communicate the values and mission of the company in a memorable and engaging format. For Offtube, the slogan must reflect our innovative approach and advanced technology solutions.
Proposed Slogan:
“Connecting content, without limits.” 🌐
Justification:
This slogan is direct, dynamic, and perfectly reflects the value Offtube offers. “Connecting” refers to enabling access to content efficiently without internet, while “without limits” emphasizes the freedom and flexibility our solutions provide.
4. Application of the Brand Identity
Visual Consistency and Coherence:
Colors: Red, yellow, grey, and white will be used consistently across all visual materials to ensure a strong and recognizable identity. Red will be the dominant color in the logo, while yellow will highlight key information and calls to action.
Typography: Montserrat for headings and featured text; Open Sans for body text and secondary elements.
Slogan: “Connecting content, without limits” will appear in promotional and presentation materials to reinforce the brand values.
Examples of Application:
Corporate Documents: Montserrat for headings, Open Sans for body text. Red and yellow for headers; grey for backgrounds and less important text.
Website: Backgrounds will use grey or white, while interactive elements like buttons and icons will use red or yellow for emphasis.
Presentations: Use Montserrat for titles and Open Sans for body text. Red for main titles, yellow for highlighting key points.
✅ Conclusion
With this Corporate Style Guide, Offtube establishes a coherent and professional visual identity across all graphic and communication materials. The red and yellow colors bring energy and visibility, while the typography and slogan enhance the dynamic look. This visual foundation reinforces our identity as a tech-innovative company delivering cutting-edge offline content solutions.